Episode #3; “It’s Not About the Photo… It’s About the Focus" - Will Byington, Photographer and Creative Genius How one creative turned his lens from pictures to people (in partnership with Marblism)
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About this listen
In this heartwarming and insightful episode of For All the Marblisms, Bart welcomes Chicago-based photographer and creative professional Will Byington. Together, they explore the intersection of creativity, resilience, entrepreneurship, and authenticity, highlighting the struggles and successes that shape a meaningful career.
Will’s story is not just about capturing photos—it’s about capturing life, emotion, and connection while navigating the evolving demands of being a creative entrepreneur in a digital age.
Will’s Journey: From Film Cameras to Rock Cruises
- Early spark: Will grew up with disposable cameras and one-hour photo labs, enchanted by the magic of capturing candid moments.
- Education & pivot: A single darkroom photography class at the University of Alabama deepened his love for the craft.
- Unexpected detour: He pursued marketing in Los Angeles, working briefly in film promotion—but after a disheartening year, he returned home, feeling defeated.
- The turning point: A chance meeting with the New Orleans band Cowboy Mouth led to a touring role managing merchandise and photographing the band—his entry into professional photography.
- Today: Over 21 years later, Will has photographed 172 entertainment cruises for major artists like Bon Jovi, Kesha, and Pitbull, and works with brands like Sixthman and ALG Vacations.
Entrepreneurial Lessons & Insights
- Success Requires Failing Forward
“You’re not an entrepreneur if you don’t fail. You have to throw things atthe wall and learn.”
- It’s Not About the Photos—It’s About the Focus
Will credits his success to being part of the experience, not just documenting it. His empathy, professionalism, and genuine care make him unforgettable.
“I’m not there to be paparazzi. I’m there to capture the experience without blocking someone else’s joy.”
- The Power of Showing Up
Whether introducing himself to fans before a cruise or helping someone improve their phone photos, Will emphasizes presence, humility, and joy.
“Life is 80% showing up. And when you do, bring energy and curiosity.”
- Imposter Syndrome Is Universal
Will admits that self-doubt once kept him from teaching photography, fearinghe’d train away his own clients. He now sees teaching as empowering:
“Rising tides lift all boats. Helping others doesn’t take from you—it expands you.”
- Creativity Requires Business Balance
Will shares that being a freelancer means juggling roles—creative, legal, financial, HR, and marketing—all at once.
“Being a photographer is 90% business, 10% creativity. AI tools like Marblism help us flip that balance.”
AI, Efficiency & Creativity
Bart introduces Marblism, an AI-powered productivity assistant for entrepreneurs. Will reacts with curiosity and cautious optimism, seeing potential to regain time for creativity.
“If human interaction doesn’t make it better, let AI do it.” — Bart
“I’m on the AI train… maybe still in the caboose—but learning.” — Will
Key Themes & Takeaways
- Resilience: Moving from failure to reinvention.
- Curiosity over fear: Asking questions to connect and learn.
- Joy & authenticity: Leading with positivity in every environment.
- Focus: Erase “you” to make the experience about others.
- Gratitude & presence: Print your photos, share them, and celebrate moments.
Closing Reflections
Will and Bart reflect on how creativity and kindness intersect:
“It’s not about the coffee—it’s about the people.”
“It’s not about the photos—it’s about the focus.”
Will reminds listeners to capture and print their memories, because physical photos hold emotional power.
“Print your pictures. Hold them. Share them. You never know how much they’ll mean someday.”
Connect with Will
Website: willbyington.com
Instagram: @willbyington
LinkedIn: Will Byington
Classes: shotclubphotoclass.com
Final Quote
“We’re never finished. We’re evolving, learning, and sharing.
We are living our dream while chasing our dream.” — Will Byington