Episode 3: Fare Play & A Bottle of Booze
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Episode 3: Fare Play & A Bottle of Booze
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About this listen
When a price war with a competitor caused big trouble for Southwest Airlines, the company made a marketing gamble that would determine the future of the airline. In this episode, Southwest Senior Vice President and Chief Marketing Officer Ryan Green tells us the story of how Southwest was saved by a fifth of liquor.
For more stories on Southwest Airlines’ 50 years of flying and a look behind the scenes, check out latimes.com/isthisseatopen.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.