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Episode 3: AGENCY AGENDA - In House or Outsource

Episode 3: AGENCY AGENDA - In House or Outsource

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In house or agency?

Or a balance of both?

How much is too much?

How do you build your team in today's marketing world ?

In this episode of East India Marketing Company's podcast, Jena and Alekhya have a no holds barred conversation on this. And yes, there is a quiz again, minus ChatGPT.

All that and much more in this episode.

  • [00:50] Intro
  • [01:30] Quiz on broadcasting: ChatGPT vs Human
  • [06:20] Women's Premier League and opportunities for marketers 
  • [10:00] A new era with Jiocinema
  • [14:05] IPL 2023 sneak peak
  • [18:15] Conversational commerce and cricket broadcast
  • [24:35] Creator economy x cricket broadcast
  • [28:35] Innovations from Superbowl 2023 : AI and local media
  • [33:18] Gaming and advertising in 2023
  • [36:50] Next up: Looking at ads which make a mark

Mentioned in Today’s Episode:

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  • What should we talk about next? Please let us know in the comments below
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Connect with Us:

  • The East India Marketing Company
  • Alekhya on Linkedin
  • Preetam on Linkedin
  • Twitter @Alekhya
  • Twitter @Preetam

Learn more about East India Marketing Co

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