Episode 28: Authenticity in Sales & Marketing with Beth Byrd
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Episode 28: Authenticity in Sales & Marketing with Beth Byrd
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About this listen
What does it really mean to be authentic in leadership, marketing, and sales?
In this episode of Just Make It Pretty, Sarah Haynes sits down with Beth Byrd, VP of Sales at Anewgo, for a conversation about what happens when we stop performing and start connecting.
From building trust with your team to showing the “messy middle” in your marketing, Beth shares a refreshing perspective on how authenticity drives stronger relationships, better communication, and more meaningful results.
Together, they explore:
✨ Why “balance” in leadership isn’t a perfect line—it’s a seesaw.
✨ How AI is actually rewarding authenticity and real intent.
✨ The power of listening (“planned, not canned”) in communication.
✨ Why humility and honesty make stronger teams.
✨ How builders can create deeper emotional connections with buyers by showing the people behind the process.
This episode is full of heart, wisdom, and practical takeaways for anyone who wants to lead—and live—with more authenticity.
Connect with Beth:
https://www.linkedin.com/in/elizabethwbyrd/
https://www.instagram.com/bethwbyrd/
Anewgo:
https://anewgo.com/