In this special Black Friday-focused episode of The Halo Effect, Michael is joined by John Mullen, Senior Territory Sales Manager at Revinate, to explore how hotels can turn one of the most competitive moments of the year into a genuine commercial advantage.

With consumer behaviour shifting and inbox competition at an all-time high, John shares some practical advice on planning, scheduling and personalising email marketing campaigns that actually convert. From segmentation strategies and early-access ideas to deliverability pitfalls and the anatomy of an email that performs, this conversation is full of the insights hoteliers need in the run-up to Black Friday, Cyber Monday and beyond.

Connect with Us:

• Email: ⁠⁠podcast@gohalo.co.uk

• Website:⁠⁠ www.gohalo.co.uk⁠⁠

• Instagram: ⁠⁠@haloitsmichael⁠⁠ and ⁠⁠@haloitsashleigh⁠⁠

• LinkedIn: ⁠⁠Halo Business Consulting⁠⁠

• LinkedIn: ⁠⁠John Mullen

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We would love to invite fellow hospitality professionals and entrepreneurs to join us on future episodes, so please DM us via socials or email podcast@gohalo.co.uk if you are interested.