Episode 24: Social Media Smarts – Myths, Realities & Real Growth for Everyday Businesses

Think social media is only for influencers and flashy brands? Think again.

In this episode, Joe (lawyer-dad) and Dr. Quill (chiro-dad) cut through the BS and break down how real entrepreneurs—dads juggling families, businesses, and burpees—can actually use social media without losing their minds.

We’re myth-busting the big ones:
You need to be everywhere to win
Followers = sales
Going viral is the only way to grow

Instead, we talk platform strategy (for real businesses, not just creators), how to pick the right 1-2 channels, and why authenticity, not algorithms, is your real superpower.

Plus:

“Deal or Dumbbell” dives into viral myths

“Joe’s Judgments” serves legal truth on social media traps

“Quill’s Corner” offers a scroll detox for mental clarity

And yep, we share our own wins and hilarious fails (including one terrible TikTok attempt)

Whether you're running a small business, side hustle, or just want to stop doom-scrolling and start growing—this one’s for you.

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