Episode 23 - "Masters of the Mid-Funnel" With Rob Dean
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Episode 23 - "Masters of the Mid-Funnel" With Rob Dean
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About this listen
In this episode of The Wandering Tech Podcast, Lidia interviews Rob Dean, Head of Presales at the Access Group, about the changing landscape of pre-sales and technical sales roles. Rob shares valuable insights from his extensive experience leading world-class solution consultant teams.
Key discussion points:
- The shift from "masters of the mid-funnel" to a more central role in the sales circle
- How the consumerization of B2B behaviour is changing buyer expectations
- Creating inclusive environments for neurodivergent professionals in pre-sales
- The importance of authentic leadership and building genuine professional networks
- Career development inflection points at 12 and 24 months
- Adapting to evolving buyer journeys and digital transformation
Featured guest:
- Rob Dean - Head of Presales at the Access Group
Connect with the hosts:
- Lidia on LinkedIn
- Paul on LinkedIn
- Website: solutionspathfinders.com
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/mountaineer/milky-way
License code: GD2AS1RU1MVSELY3
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