Episode 209 | AI, Originality, and Building a Business That Can Run Without You with Madeleine Lambert
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In this episode, Madeleine shares the "catastrophic" impact generative AI has had on traditional content businesses and why she built a tool to validate quality and detect AI-driven work.
We discuss how Google is penalizing AI-generated content at scale and the importance of maintaining an authentic brand voice to stay competitive. Madeleine also dives into her strategies for "proceduralizing" her businesses to create a better work-life balance and why "LLM visibility" is the new frontier of SEO.
You’ll learn how to get your brand cited in large language models, the risks of AI hallucinations, and why being referred to on platforms like Reddit and LinkedIn is now more important than ever.
About Madeleine Lambert:
Madeleine Lambert is a mom of three, entrepreneur, and the Director of Marketing and Sales at Originality.AI. She has dedicated her career to helping creators and marketers navigate the complexities of an AI-driven world. At Originality.AI, she leads strategic growth by overseeing an integrated funnel that includes content strategy, digital PR, and influencer programs, all designed to redefine content integrity and drive brand trust.
Partnering directly with the founder, Madeleine translates complex market behavior into scalable strategies that align product and brand for sustainable growth. She is a global speaker passionate about inspiring women to step into leadership, take risks, and build high-performance teams. By combining data-driven insights with creative execution, she focuses on authentic, evidence-based marketing that balances innovation with impact
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