Are you ready to take control of your visibility, stand out in your industry, and create lasting impact? It’s time to take the next step! Connect with Sonja today: https://sonjathesearchqueen.com/contact/

Discover the three brutal mistakes salon owners make with Google Ads and why they’re losing money. Many rely on organic social media or Meta ads, but Google Ads work on intent, bringing warmer, high-quality leads ready to book. This episode covers the importance of niche targeting, tracking conversions, and avoiding broad, wasted spending.

Learn how to attract your dream clients, increase bookings, and grow your salon with smart Google Ads strategies.

Follow Sonja The Search Queen
Instagram: https://www.instagram.com/sonjathesearchqueen/?hl=en
LinkedIn: https://www.linkedin.com/in/sonja-pototzki-raymond/
Facebook: https://www.facebook.com/sonjathesearchqueen/ | https://www.facebook.com/thesearchrepublic/
TikTok: https://www.tiktok.com/@sonjathesearchqueen
Apple Podcast: https://podcasts.apple.com/au/podcast/diary-of-the-search-queen/id1815923828
Spotify: https://open.spotify.com/show/157G6kAL8knOATrTNTohcs?si=f74babd25ec94561

Timestamps
00:00:00 - Introduction
00:00:42 - Why Google Leads Are Warmer Than Social Media Leads
00:01:56 - Mistake #1: 71% Start Their Search on Google (Here’s Why That Matters)
00:02:44 - Why You Shouldn’t Treat Google Ads Like Social Media Ads
00:03:29 - Mistake #2: Targeting Too Broadly
00:04:27 - Mistake #3: Not Tracking Your Data
00:05:34 - Where to Get Proven Salon Google Ads Strategies