• Episode 2: Why Most Home Service Marketing Fails

  • Apr 14 2025
  • Length: 25 mins
  • Podcast

Episode 2: Why Most Home Service Marketing Fails

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  • Summary

  • Many home service businesses are chasing the next “magic bullet” — the new platform, the perfect ad, the secret funnel. But here’s the truth: there is no one-size-fits-all solution, and trying to copy what someone else is doing can actually slow you down.

    In this episode, Stephen and Andrew unpack why most marketing falls short — not because of the strategy, but because of misaligned expectations and the pressure of constant comparison. They get real about what actually drives long-term results and how to focus on your business, not everyone else’s.

    In this episode:

    • The myth of the “perfect marketing strategy”

    • How comparison creates confusion and burnout

    • Why copying other businesses usually backfires

    • The importance of mindset, consistency, and internal alignment

    • What to fix before throwing more money at marketing

    Forget the silver bullets — this is about building something that actually works for you.
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