Episode 2 - Understanding Consumer Motivations
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Episode 2 - Understanding Consumer Motivations
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About this listen
Understanding the crucial 'why' behind a behavior and action is critical to understanding the role your brand plays in someone's life. The 'why' provides a window into consumer motivations and therein lives the heart of it all - underpinning all brand selection and consumer choice is motivation. Understand someone's motivation and you'll unlock your relevancy.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.