Episode 2 - Understanding Consumer Motivations
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Episode 2 - Understanding Consumer Motivations
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About this listen
Understanding the crucial 'why' behind a behavior and action is critical to understanding the role your brand plays in someone's life. The 'why' provides a window into consumer motivations and therein lives the heart of it all - underpinning all brand selection and consumer choice is motivation. Understand someone's motivation and you'll unlock your relevancy.
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