🎙 Episode 2 — The Harsh Truth: Most Businesses Never Sell

Most owners think they’ll sell when they’re ready, but the truth is four out of five businesses that go to market never close a deal and it’s not because of the market, It’s because they weren’t ready.

In this episode, Ben Brickweg breaks down the real reasons most businesses fail to sell.

This isn’t about doom and gloom, It’s about facing the facts early while you still have options.

What’s inside:

✅ Why 80 percent of listings never become real deals

✅ The four deal killers most owners ignore

✅ The difference between listing and closing

✅ The four questions every founder needs to answer before going to market

✅ The seven P’s of proper exit prep

✅ How to turn a messy business into a real asset

✅ Why the market rewards preparation—not hope

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• Exit prep checklists

• Owner readiness tools

• No-fluff frameworks that actually help

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Just real support for serious sellers

You didn’t work this hard to leave empty handed

Let’s make your exit count

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