Episode 2: Brand Storytelling with Bill Harper
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Episode 2: Brand Storytelling with Bill Harper
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About this listen
In our second episode of Agency Download, we sit down with Bill Harper, CEO of BrandBoss and a seasoned strategist with decades of experience helping businesses uncover the heart of their brand. Bill shares his perspective on what makes storytelling such a powerful force in marketing and why authenticity and empathy matter more than ever.
Throughout the conversation, Bill explores how understanding people’s struggles and speaking to their deeper needs can transform the way brands connect and grow. He breaks down why great storytelling isn’t about selling products but about creating meaning, building trust, and offering real value to the people you serve.
Tune in for an insightful discussion on the art of brand storytelling, the power of human connection, and how shifting from promotion to purpose can redefine the way you approach marketing.