n business, ROI — return on investment — is the measure of success. But what if we applied that same concept to parenting? In this episode of The Business of Parenting Podcast, Jackie Mourot unpacks the idea of Parenting ROI — the long-term returns that come not in dollars or quarterly reports, but in the kind of people our children become.

From the daily inputs of time, attention, and modeling values, to the outputs of resilience, kindness, and responsibility, Jackie shows how small, consistent investments compound into lifelong character. She shares personal stories, research insights, and practical reflection questions to help parents reframe frustrations as long-term deposits and measure the right metrics: not grades or trophies, but influence and legacy.

Because at the end of the day, we don’t just grow kids. We grow people.

If you enjoyed this episode and it helped you, don’t forget to like, follow, subscribe, or leave a review/comment to let us know what resonated most—and share it with a parent who might need the reminder that their investment is worth it!

EPISODE CREDITS

Host: Jackie Mourot, Ed.D. Produced by: The Business of Parenting Original Music: No Roots — composed and produced by Matheo Mourot © 2025. Used with permission. All rights reserved.

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