Episode 18 | The Leadership Series: Is Verification the Missing Link in Emissions Credibility?
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Episode 18 | The Leadership Series: Is Verification the Missing Link in Emissions Credibility?
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About this listen
In this episode of Smart Freight Conversations: The Leadership Series, we sit down with Patricia Pinilla, Sustainability Initiatives Director at Normec Verifavia, to explore the real-world value of independent verification in the logistics decarbonization journey.
Patricia shares how Normec Verifavia:
- Bridges the gap between Smart Freight Centre frameworks and customer understanding
- Supports clients with verified Market-Based Measures (MBMs)
- Provides assurance that goes beyond regulation to create real accountability
- Builds trust across the supply chain, from carriers to shippers
- Helps organizations prepare for assurance through data transparency and readiness
Whether you're a carrier, LSP, or shipper, this episode offers an inside look at how verification supports market confidence and why understanding MBMs is becoming essential.
Learn more with the Smart Freight Centre Academy course on Book and Claim (Market Based Measures): https://bit.ly/4klWgoT
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