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“Busy” is one of the most dangerous words in medicine.

It sounds positive. Reassuring, even. When a practice is busy, it feels productive. Schedules are full. Phones are ringing. The waiting room is packed. From the outside—and often from the inside—it looks like success.

But over the years, we’ve seen something very different play out behind the scenes.

Some of the busiest practices we work with are also the most fragile. Margins are thin. Physicians are exhausted. Cash flow feels unpredictable. Decision-making becomes reactive. And despite all that activity, there’s a quiet sense that the practice isn’t as healthy as it should be.

That’s because “busyness” is not the same thing as sustainability.

Today, we’re talking about the numbers that reveal whether your practice is actually healthy. Not just productive. Not just active. But resilient, stable, and built to last.

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