Janneh Wright didn't just survive the immigrant experience; he turned it into a blueprint for operational excellence. As founder and CEO of Primus Business Management, this Guyana-born entrepreneur spent two decades proving that the "back office" isn't overhead, it's the foundation that determines whether mission-driven organizations thrive or die. His Three Cs model (Compliance, Culture, Consistency) transforms what most business owners see as administrative headaches into competitive advantages, giving entrepreneurs the pride of knowing they're running real companies, not side hustles disguised as businesses.

The conversation tackles the brutal five-year failure myth plaguing small businesses with refreshing defiance. Janneh's vision centers on creating 10, 20, and 30-year-old small businesses that anchor communities, sponsor peewee leagues, and survive corporate departures that devastate entire towns. He champions small business agility over corporate scale, arguing that nimble organizations can out-create rather than out-compete. The discussion explores "creativity pods," groups of skilled professionals forming entrepreneurial collectives, as the future of work. For business owners drowning in compliance chaos or community leaders tired of watching local enterprises fail, Janneh delivers both empathy and actionable strategy rooted in lived experience.

From Guyana to Business Leadership - 01:37

Family as Foundation - 01:49

The Three Cs Model Explained - 02:11

Compliance: Proving Your Business Exists - 03:01

Culture: Beyond Company Parties - 05:15

Consistency: The Trust Builder - 08:30

Economic Empowerment in BIPOC Communities - 14:20

Breaking the Five-Year Failure Myth - 32:43

Small Business Agility Advantage - 33:35

Out-Create, Don't Compete - 33:56

The Creativity Pods Concept - 35:29

Entrepreneurial Mindset Hypergrowth - 35:16

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