Episode 15: Twenty-year 'Startup' Monster Faces Energy Drink Turbulence
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Episode 15: Twenty-year 'Startup' Monster Faces Energy Drink Turbulence
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Is the energy drink market truly slowing down? In Episode 15 of The Breeze, industry expert John Sicher joins Beverage Digest Editor and Publisher Duane Stanford to analyze recent performance data showing rocky performance this year for the energy drink category at retail, as well as Monster Beverage's recent leadership transition announcement.
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