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Episode 15: The Art of Beer Events – From Planning to Performance

Episode 15: The Art of Beer Events – From Planning to Performance

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 In this episode of Beer Academy Radio, we explore the exciting world of beer events and the key role a beer sommelier plays in organizing and hosting them. Whether it's a tasting event, festival, or private beer dinner, this episode covers everything you need to know about planning, preparing, and executing a successful beer event. We dive into practical aspects like budgeting, marketing, and choosing the right venue, as well as the psychological and rhetorical skills needed to engage your audience. You’ll also learn about legal considerations, event formats, and the importance of incorporating show elements that make your event stand out. Plus, we highlight how to build and leverage your personal brand as a beer sommelier. Whether you’re a professional looking to host your own events or simply curious about the behind-the-scenes magic, this episode is packed with tips and insights to help you master the art of beer event planning!
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