Episode 14 | PR in the Influencer Era
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Episode 14 | PR in the Influencer Era
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About this listen
Traditional PR is dead. Attention is the new currency.
In this episode of VelociTEA, Emily and Forrest talk about how PR teams are adapting to a world where content creators can function like journalists, analysts, or something entirely new. They discuss how brands should think about influencer relationships, why treating creators like traditional press often fails, and how PR, marketing, and influencer teams can collaborate.
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