Episode 14 - In this episode dives into one big idea: the moat in business is shifting from owning software to owning the conversation. For decades, if you controlled the application, the workflow or the platform, you effectively controlled the customer. Now AI tools like Claude Code, Claude Co‑worker and other coding agents can recreate huge chunks of that value at almost zero cost, and that’s forcing markets to reprice what software is actually worth. We unpack how a single folder of AI prompts could wipe hundreds of billions from software valuations, and what that really signals about where value is moving.

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From there, the discussion gets practical. We talk through why AI capability has exploded while real‑world adoption inside businesses remains painfully slow, and how that delay is opening up a widening productivity gap between early adopters and everyone else. You’ll hear how I use multiple models as “AI co‑workers” in my own businesses, and we walk through concrete examples like GuestChat for hotels – using AI to gather and clean business data, validate URLs, generate multilingual content and automate marketing workflows that used to take hours of manual effort.

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A big chunk of the conversation looks at what happens when your team can build small, targeted tools around your data instead of renting rigid SaaS platforms that never quite fit. We explore the rise of internal plugins and agents, why the “office of the future” is humans directing while machines execute, and why the new competitive moat is a mix of productivity, adaptability and being AI‑readable. That last piece matters because your next customer might not be human at all – it might be an AI agent researching, comparing and filtering options before a person ever sees your name.

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If you’re a small or medium business owner, this episode is designed to help you see where the leverage now sits: using AI as a genuine co‑worker, structuring your business so AI agents can understand and recommend you, and shifting your mindset from renting software to owning the conversation around your niche.

At Own The Conversation, the focus is on helping small and medium businesses embed smart, conversational assistants into their existing sites – in their voice, for their customers, across multiple languages. By pairing those assistants with structured, topical content around your niche, you make it far easier for modern answer engines and AI agents to understand, trust, and recommend your business. If you want to own the conversation in your market and learn AI by using it, visit http://www.owntheconversation.com.