Episode 13 | Why Storytelling Is the Ultimate Exit Strategy
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Episode 13 | Why Storytelling Is the Ultimate Exit Strategy
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About this listen
Storytelling is not optional when it comes to exits. It is foundational.
In this episode of Start With the Close in Mind, Dorian Lam sits down with Josh Wilson, founder of Smoothstone Capital, to break down how narrative, credibility, and media influence deal making long before a transaction closes.
Josh shares lessons from over 2,000 interviews and years in media, real estate, and investment banking, explaining why founders who ignore their story often lose leverage when it matters most.
This episode is about clarity, preparation, and understanding that perception, trust, and positioning all impact outcomes in capital markets.
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