In this episode, James Moore is joined by Anne-Marie Martin, the founder and franchisor of diddi dance, a revolutionary preschool dance franchise that’s captured the imaginations of babies and toddlers across the UK. Drawing from her experience as a professional dancer, Anne-Marie transformed her passion for movement into a thriving business. Through her innovative and fun approach, diddi dance has introduced toddlers to the joys of dance, inspiring a love of movement that lasts a lifetime.

As a board member of the CAA, she is a focal member of an organisation, offering activity providers the opportunity to raise standards and support them with business operations and accreditation. She has a wealth of experience in the activities sector, starting off as a single funky preschool dance class that has blossomed into a movement, with over 40 franchises nationwide.

In a nutshell James and Anne-Marie talk about:

- Her transition from professional dancer to entrepreneur, and how diddi dance was born from a gap in the toddler activity market.
-How a gap in the market for non-traditional toddler dance classes sparked the creation of a national franchise that has now introduced thousands of children to the joys of movement.
-The rise of diddi dance, from local classes to a national franchise while staying true to its joyful, inclusive ethos.
-The importance of fostering early childhood movement in a supportive, non-competitive environment.
-Insight into the Children’s Activities Association and how Anne-Marie’s leadership is shaping the children’s activities sector.
-Tips for business owners on trusting the process and focusing on strengths.
-The highs and lows of her journey and how she danced through the challenges in the children’s activities sector.…and so much more!

Connect with Anne-Marie:
LinkedIn: https://www.linkedin.com/in/anne-marie-martin-
Instagram: https://www.instagram.com/originaldiddidancer?

Check out diddi dance:
Website: https://www.diddidance.com
Instagram: https://www.instagram.com/diddidancecrew

Connect with James:
Instagram: https://www.instagram.com/james_ventures
Facebook: https://www.facebook.com/coordinatesport/
LinkedIn: https://www.linkedin.com/in/j-moore-uk
Coordinate Sport: https://coordinate.cloud/