Episode 12 | How Big Companies Lose (and Regain) Momentum
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Episode 12 | How Big Companies Lose (and Regain) Momentum
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About this listen
This week on Velocitea, Emily and Forrest break down the pendulum swing they’ve seen across marketing and engineering teams: fast, autonomous execution on one side and centralized, consensus-driven collaboration on the other. They explore why orgs drift toward process and visibility, what causes them to snap back toward small “special ops” teams, and how market pressure, redundancy, and leadership changes accelerate the swing.
They also share practical advice for surviving (and influencing) the shift including why high-output teams often look “inefficient” on paper, how centralized teams can avoid becoming bottlenecks, and what to do when a new leader arrives and starts rewriting the rules.
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