Episode 12 - Beyond Chatbots: Buying Intelligence and Building Agentic Workflows

In this episode of Own The Conversation, two presenters explore how AI agents and automated workflows are quietly transforming the way serious businesses operate — far beyond the familiar chatbot demos and viral hype.

Using ClawdBot as a case study, the discussion unpacks the gap between what looks impressive online and what it actually takes to run a genuinely autonomous personal assistant with persistent memory, system access, and the ability to act across multiple platforms on your behalf.

From there, the conversation zooms out to a bigger question: how do businesses actually buy intelligence and wire it into every stage of their funnel? The episode walks through practical, real-world examples of AI-driven lead generation, web scraping, personalised outreach, and always-on marketing systems that a solo creator or small team can realistically deploy today.

GuestChat — an AI concierge for hotels — is used as a concrete proof of concept, showing how multilingual assistants can handle routine guest questions at scale, while human staff focus on higher-value interactions and service.

The presenters also explore how tools like Sora-style video generation and custom code are allowing individuals to produce full campaigns of professional marketing assets — work that once required agencies, production crews, and large budgets.

Throughout the discussion, one message keeps resurfacing: organisations that fail to adopt AI in a meaningful, operational way will be overtaken by leaner, more efficient competitors that do. This episode serves as a practical field guide for moving beyond chatbots and into agentic workflows that genuinely protect and extend your position in an AI-driven market.

At Own The Conversation, we help small and medium businesses embed smart, conversational AI assistants directly into their existing websites — in their voice, for their customers, across multiple languages.

By pairing those assistants with structured, topical content around your niche, we make it far easier for modern answer engines to understand, trust, and recommend your business.

If you want to own the conversation in your market — and learn AI by actually using it — visit:

👉 http://www.owntheconversation.com

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