Episode #11 - Customer Experience Principle #10 - Customer Journey Mapping - the map is not really the point
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Episode #11 - Customer Experience Principle #10 - Customer Journey Mapping - the map is not really the point
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About this listen
Some organisations develop journey maps, pop them on the wall and then leave it at that. But the map isn't really the point of Customer Journey Mapping, it's just a byprroduct. So, what is the point?
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.