Episode 109: The Customer Journey - Is it The Yellow Brick Road or More Like Off-Roading?
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Episode 109: The Customer Journey - Is it The Yellow Brick Road or More Like Off-Roading?
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About this listen
There’s a common misconception of the customer journey. It’s often mistaken as the path to becoming a customer. Rather there should be emphasis on viewing it as a continuous cycle that extends beyond the initial sale. Join Doug and Jess as they discuss the significance of focusing on the entire customer lifecycle and the crucial role of revenue operations in mapping the customer journey.
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- Thanks for listening and remember to just say no to shitty RevOps!
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