In this episode, we sit down with Gary Capps, founder of My CRM Sim, a unique tool serving agencies in the HighLevel ecosystem.

Gary may call himself “micro-famous,” but within the community he’s known for something far more powerful than visibility — generosity, consistency, and solving a very specific problem exceptionally well.

We explore:

• How Gary identified a niche gap in SMS delivery support
  

• The process of building a marketplace app that integrates seamlessly with HighLevel
  

• Positioning yourself uniquely in a crowded SaaS space
  

• Scaling through service, not hype
  

• Why being a genuinely helpful human being can outperform aggressive marketing
  

• Leveraging speaking gigs, webinars, and free resources to grow authority
  

Gary shares how My CRM Sim helps agencies offer affordable, reliable SMS solutions — creating a win-win for agency owners, their clients, and the broader ecosystem.

If you’re building backend tools, exploring marketplace apps, or looking to differentiate your agency with practical solutions, this episode delivers real-world insight on finding the right problem, solving it well, and growing through contribution.

🎧 Tune in to learn how simplicity, generosity, and smart positioning can create sustainable success in the SaaS world.