Episode 10: Viral Isn't The Flex You Think It Is
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Summary
Hey Freelancers! Remember when going viral was the dream?
Yeah...we need to talk about that.
Because as a small business owner, a viral post doesn’t automatically mean your inbox is blowing up with dream clients. Awkward, right?
This week, Sean and Michelle are diving back into the socials to break down the difference between content that gets views and content that actually converts, and why posting for the algorithm is not the same as posting for your people.
Unless your job title is “Influencer,” chasing virality with every post might be doing more harm than good.
Trendy content can absolutely get eyes on your page, but if what people find when they land there doesn’t speak to who you are and what you offer? Those views are doing a quick little bounce.
So put down the TikTok, grab a pen, and let’s get into why Viral Isn’t The Flex You Think It Is.