In this episode, we're meeting Delia Monfrecola, founder of D Luxury Hospitality, a boutique firm that represents some of Italy’s most prestigious hotels. With nearly 20 years in luxury hospitality, Delia shares her philosophy on what true luxury means, why emotions drive sales, and how hoteliers can connect more deeply with high-net-worth travellers.

Takeaways:

• How Delia’s personal signature inspired the name D Luxury Hospitality

• The evolution from “revenge travel” to emotionally resonant experiences

• Why luxury sales must go beyond rooms and focus on feelings and trust

• The importance of not only targeting ultra-high-net-worth individuals

• Why luxury travel advisors still matter—even in the age of OTAs

• How social media and influencer marketing should be used in hospitality

• The sales/marketing disconnect that hotels must urgently fix

• Delia’s best travel memories, including a hidden island with no roads or internet

Chapters:

• • 00:00 Introduction to Delia and D Luxury Hospitality
  • 01:35 Understanding the Luxury Hospitality Market
  • 04:12 Trends in Luxury Travel Post-COVID
  • 05:48 Targeting High Net Worth Individuals
  • 07:47 The Role of Travel Advisors in Luxury Hospitality
  • 09:58 Emotional Selling in Hospitality
  • 11:48 The Importance of Social Media and Influencer Marketing
  • 14:01 Personal Travel Insights from Delia
  • 19:57 Conclusion

  
  

• You can connect with Delia on her LinkedIn Profile and find out more about her company at www.d-luxuryhospitality.com.