Episode 1. The Customer Journey in Retail
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Episode 1. The Customer Journey in Retail
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About this listen
Today's retail customer wants to interact with a brand whenever they want, however they want and wherever they happen to be. This multi-channel shopping world presents challenges for today's retailers aiming to provide the experiences that earn the right to be a customers' first choice.
Cisco retail subject matter experts, Bill Farnsworth and Mark Scanlan discuss how technology plays a vital role in today's retail customer journey and provide insights into how retailers can leverage technology's capabilities to enhance customer experiences.
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