🎙 Episode 1 — If You Don't Know Why You're Selling, You're Not Ready

Every owner exits

Some leave with money and freedom

Most wait too long and lose their leverage

In this episode, Ben Brickweg lays out the first step in building an exit-worthy business.

You need clarity because without a clear reason for selling, your strategy will drift, you’ll be reactive

and that’s when deals fall apart.

Whether you’re burned out, ready for a new chapter, or just exploring your options, Ben walks through the real reasons owners sell good businesses and the traps that kill deals when they don’t get honest with themselves.

What’s inside:

✅ Why building to sell gives you freedom—even if you never sell

✅ Common reasons owners decide to exit

✅ What happens when personal pressure drives the timeline

✅ How legacy and identity impact deal structure

✅ What to think about before your next chapter

✅ The danger of drifting without a strategy

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