Episode 1: DAAS Capital - Exploring the interplay between Legacy & D2C brands cover art

Episode 1: DAAS Capital - Exploring the interplay between Legacy & D2C brands

Episode 1: DAAS Capital - Exploring the interplay between Legacy & D2C brands

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D2C is here to stay. In episode #1, we scratch the surface of the world of D2C. What are the trends in D2C? From D2C being outsourced as a service, to the first principles of launching a new product. Preetam and Alekhya pool in their experiences and have a Marketing Adda!

TIME-STAMPED SHOW NOTES:

  • [00:21] Celebrating the success of "UNSTOP.com"
  • [04:30] Exploring DAAS: D2C As A Service
  • [10:35] Trend of organizing small D2C brands
  • [14:00] Marketplaces reverse engineering products and killing established brands 
  • [16:03] Challenges of DIY in D2C
  • [18:22] Why are D2C mushrooming now
  • [20:09] Micromarketing enabling D2Cs
  • [23:01] Shot in the arm to NPD/Brand Launch
  • [25:30] Can a D2C brand be exclusively online and not go for scale?
  • [30:44] Next up: Reimagining Sports broadcast

Mentioned in Today’s Episode:

  • Unstop
  • Happywagon
  • Retailers killing brands

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

  • The East India Marketing Company
  • Alekhya on Linkedin
  • Preetam on Linkedin
  • Twitter @Alekhya
  • Twitter @Preetam

Learn more about East India Marketing Co

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