This episode hits where most financial advice misses: mindset. We’re unpacking Profit First and diving deep into why profit isn’t just a math problem. It’s a habit.

If you’ve ever felt stuck in survival mode, told yourself you’re “just not a numbers person,” or struggled to take a wage while running your business flat out, this one’s for you.

Katie gets real about what it actually takes to build a sustainably profitable business. We’re not talking about sacrificing your team or dodging your bills. We’re talking about real cash-in-the-bank profit, the kind that lets you pay yourself, grow your business, and finally breathe.

In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

• Why profit has nothing to do with being a math person (00:00)
• The truth about what real profit looks like in your business (01:06)
• Real profit is cash in the bank, not just numbers on a page (01:46)
• How building small, consistent profit habits creates a sustainable, people-first business (03:37)
• Shift your money mindset with one powerful word (07:26)
• Why you don’t need to be a numbers expert to run a profitable business (08:40)
• A recap of the three mindset shifts that change everything and how to get expert help (10:45)

Whether you’re Profit First curious or you’ve tried before and fallen off the wagon, this conversation will reset your perspective, reignite your drive, and maybe even make you like looking at your numbers.

CONNECT WITH KATIE CRISMALE-MARSHALL

• Instagram: https://www.instagram.com/profitfirstanz/
• Website: https://www.profitfirstaustralia.com.au/
• LinkedIn: https://www.linkedin.com/company/profitfirstanz/
• YouTube: https://www.youtube.com/channel/UCGh889iRtnzqDh8RVPY7YCw
• Facebook: https://www.facebook.com/profitfirstanz