In this episode, Rachel Usher interviews Renée Bush, founder of Tandem, a boutique design agency in the US. They discuss the importance of aligning business strategy with design, focusing on authenticity and emotional deliverables to attract the right clients. Renee spent time crafting the marketing strategy for internationally renowned design studio, Studio McGee so she is able to provide insightful strategy advice through her understanding of the design industry and client process. She also shares insights on setting boundaries, understanding unique value, and creating a business that reflects personal values and goals.

Keywords

interior design, business strategy, authenticity, emotional deliverables, client attraction

Takeaways

• Authenticity in design attracts the right clients.
• Emotional deliverables are key to client satisfaction.
• Setting boundaries enhances personal and professional life.
• Understanding your unique value is crucial for success.
• Aligning business strategy with design leads to growth.
• Clear messaging prevents client confusion.
• Niche marketing can be a powerful tool.
• Balancing work and personal life is essential.
• Community over competition fosters growth.
• Investing in quality over quantity benefits long-term success.

Sound bites

• Authenticity attracts the right clients.
• Emotional deliverables matter.
• Set boundaries for success.
• Know your unique value.
• Align strategy with design.

Chapters

• 00:00:00 Introduction to Renée Bush
• 00:03:00 Aligning Strategy with Design
• 00:09:00 The Importance of Authenticity
• 00:15:00 Emotional Deliverables
• 00:21:00 Setting Boundaries
• 00:27:00 Understanding Unique Value
• 00:33:00 Niche Marketing
• 00:39:00 Balancing Work and Life
• 00:45:00 Community Over Competition
• 00:51:00 Investing in Quality

✨ Links:

• Renee's agency-Tandem : https://with-tandem.com/about
• Renee's Instagram: https://www.instagram.com/with_tandem?utm_source=ig_web_button_share_sheet&igsh=MXU3Yms1bDQxOGRkeg==
• The Business of Interiors: https://www.thebusinessofinteriors.co.uk/
• The Business of Interiors Instagram: https://www.instagram.com/thebusinessofinteriors/

This podcast is sponsored by Usher & Co Interior Design.

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