Hey there, and welcome back to another episode of 'Good Ideas and Bad Decisions'! This week, co-hosts Ellen and Kat dive into the messy middle of entrepreneurship with special guest Amanda Kern, founder of Emerald Creative Content, a boutique digital marketing agency specializing in SEO. Amanda shares the nuances of starting and scaling her business, the importance of SEO and GEO (Generative Engine Optimization), and the challenges of transitioning from a solopreneur to leading a team. She gives valuable insights on leveraging AI for digital marketing, the art of scripting and manifestation in business life, and the critical need for creatives to write more on their websites. Tune in for an episode filled with practical advice, inspiring stories, and a fresh perspective on digital marketing and business growth!

Amanda Kern is the Founder & CEO of Emerald Creative Content - her team of talented creatives work with business owners and marketing agencies to build powerful websites, stunning social media content, and high-performance SEO strategies through content worth sharing. Book a Strategy Call with her to get started!

Kat is the Owner + Operator of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠kat&co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes. ⁠⁠⁠⁠⁠Join her newsletter The kat&co Download!⁠⁠⁠⁠⁠

Ellen is the Owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth.

00:00 Welcome to Good Ideas, Bad Decisions

00:51 Introducing Our Guest: Amanda Kern

02:12 SEO and GEO: The Future of Digital Marketing

05:29 The Importance of Text-Based Content

11:57 Scaling a Business: Amanda's Journey

15:11 The Challenges and Rewards of Growing a Team

20:17 Balancing Creativity and Organization

23:24 Bringing on a Full-Time Employee

24:21 Challenges of Event Planning During COVID-19

25:25 Transitioning from Solopreneur to CEO

26:23 The Importance of Team Collaboration

28:12 Finding Joy in Business Roles

30:43 Manifesting Your Ideal Business

36:45 From Teaching to Business Ownership

43:10 The Power of Writing for Your Business

44:24 Conclusion and Parting Advice