Ep909 | Your Clinic Doesn't Have a Marketing Problem, It Has a Retention Problem
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Summary
Most clinic owners think they need more new patients, but the real issue is often poor conversion and retention. Doc Danny breaks down where clinics lose patients and how to fix the leaks in the system.
In This Episode, You'll Learn
- Why more new patients is often the wrong solution
- The key drop-off points in a cash PT clinic
- Why 60–70% plan of care conversion is critical
- How lack of continuity kills growth
- Why at least 30% of patients should move into ongoing services
- How poor retention doubles your marketing burden
- Why proactive care is the biggest missed opportunity
Key Takeaway
You don't have a new patient problem. You have a system problem. Fix conversion and retention first, then scale.
Technology Spotlight
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Free Resource
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Connect
- Physical Therapy Biz
- PT Entrepreneur Podcast
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