Ep.88 Cassandra Hili | PR Is a Power Move – How to Build a Brand That Lasts Longer Than a Viral Moment cover art

Ep.88 Cassandra Hili | PR Is a Power Move – How to Build a Brand That Lasts Longer Than a Viral Moment

Ep.88 Cassandra Hili | PR Is a Power Move – How to Build a Brand That Lasts Longer Than a Viral Moment

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In this episode of the Power Of Women Podcast, Di Gillett is joined by Cassandra Hili, Founder & Director of Curated Agency, an award-winning PR and communications firm built on storytelling, strategy and authenticity. Cassandra shares how she turned a teenage health blog into a PR platform by harnessing the power of community and vulnerability. Together, they explore what it really means to build a personal brand that endures, the truth about earned vs paid media, and how founders can maintain visibility without selling out their story.

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Who is Cassandra Hili?

Cassandra Hili is a an Australian PR professional and entrepreneur, and the Founder & Director of Curated Agency (formerly Millennium Communications). Launching her first agency at 22, she’s become one of Australia’s most recognised young leaders in integrated PR and marketing—featured in the 40 Under 40 AU Business Elite Awards.


Find Cassandra at:

Website https://www.curatedagency.com.au/

Connect with Di & engage with Power Of Women:

LinkedIn https://www.linkedin.com/in/di-gillett-power-of-women/

Instagram https://www.instagram.com/power_of_women_podcast/

Contact https://powerofwomen.com.au/contact/

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Credits:

Audio Editing + Sound Design: Daryl Missen - https://vinilo.com.au/

Executive Producer: George Donikian: https://www.donikianmedia.com.au/

Disclaimer: https://powerofwomen.com.au/podcast-disclaimer/

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