Ep8: Differentiators: A Tool For Powerful Messaging cover art

Ep8: Differentiators: A Tool For Powerful Messaging

Ep8: Differentiators: A Tool For Powerful Messaging

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When you talk about yourself or your company, you need to know the features that actually matter. What makes you different? What factors really stand out in your service or product? Differentiators are the tool that equips you to speak clearly and consistently on exactly that, so you can train your audience on exactly what you're about.

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  • (00:00) - 8. Differentiators: A Tool For Consistent and Powerful Messaging
  • (00:50) - Understanding Differentiators
  • (01:47) - Finding Your Differentiators
  • (08:59) - Implementing Differentiators in Your Business
  • (11:38) - Formal Process of Identifying Differentiators
  • (16:34) - Conclusion and Contact Information

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.