Ep77 Beyond CRM: How an AI teammate drives revenue growth – David Marshall
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Ep77 Beyond CRM: How an AI teammate drives revenue growth – David Marshall
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About this listen
Sales teams don’t need just another piece of software – they need a true virtual teammate. That’s what Kaddi delivers: an AI-first digital twin that helps salespeople cut through information overload, execute complex processes with confidence, and gives leaders real-time visibility into deals.
David Marshall has more than 30 years in B2B sales and sales technology. He founded Blitz Incentives and built Performio into a global leader in incentive compensation management before launching Kaddi.
David returns to The Sales Revolution to explain why the platform rebranded from Sales Grid to Caddy, how it works alongside or outside a CRM, and how early adopters are already boosting revenue per head by more than 50%.
KADDI
https://kaddi.io/
David previously was on episode 36 of The Sales Revolution:
https://omny.fm/shows/the-sales-revolution/ai-and-the-future-of-sales-david-marshall
THE SALES DOCTOR
The Next Level Sales Impact Online Program
https://thesalesdr.com.au/online-program/
The Sales Revolution Book
https://thesalesdr.com.au/the-sales-revolution-book/
The Sales Doctor
https://thesalesdr.com.au/
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