Ep6 | Andrew Mellen cover art

Ep6 | Andrew Mellen

Ep6 | Andrew Mellen

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 Welcome to episode 6 of The Automate & Delegate Podcast! Thank you so much for coming and attending this episode of the Automate and Delegate Podcast, where we are talking all about fast, portable and flexible ways to grow your life, your business and relationships. I am your host, Brad Stevens and today I am super excited to be joined by Richard Andrew Mellen. In this episode, we have invited Andrew Mellen. He is a professional organizer, trainer, and coach who is passionate about creating exceptional results for his clients. For 24+ years, he helped individuals, entrepreneurs, B2B businesses, and organizations get organized and simplify their operations—eliminating redundancy while increasing productivity and profitability. Today, Andrew guides us through his experiences in scaling his business, some project management tools, and how we can be remembered by our customers. Scaling Challenges [7:00] Andrew and his team built a beautiful program that people weren’t buying because it was self-delivered. They discovered that their avatar was disorganized, has a short attention span, and they’re easily distracted. [7:15] A drip-delivered, automated class without any accountability is not a good fit for them. They reconfigured the program to make it high touch, high experience for the customer and teaching it to live instead of pre-recorded and raise the price accordingly. They also built a funnel so that with a free five-day challenge at the front end of it, people were really immersed in their content and philosophy. [8:24] No all-in-one platform is perfect. Ontraport allowed Andrew to scale because it’s CRM, landing pages, email campaigns, funnels, it’s everything all in one. While none of the functionality is completely top drawer because they’re doing all things, all of them are better than average.  They have very little mechanical failure as a result. Being on those platforms for a small business, trying to both market in a big way and deliver high touch, easily interactable experience was a solution for Andrew. [10:42] People will never argue with themselves. They will argue with us all day long because they think that they’re the exception. People think that if we understand why they are special, we would cut them some slack and allow one of their 200 lies to be true.   Generosity, Thoughtfulness, and Open-Heartedness [12:00] You’re never going to not benefit from being generous, thoughtful, and open-hearted. It’s just never. Being miserly and mean-spirited is going to typically harm you either in the short term or the long term.   Nurture Wheel [12:21] Marketing now is going to be education-driven. You got to put value out there and produce content at scale. [12:39] If you stay on a person’s nurture wheel and you earn the right to stay in their life and inbox to add value with content and nuggets, you’re keeping the content to stay in front of them. When that business event happens in the future, you’ve earned the right to be in their inbox, and they will remember you.   Foundations of Scaling [15:08] You have to pay attention to when you’re laying down the infrastructure. If you’re cutting corners, if you’re not finishing out your SLPs, and if you’re not laying systems out, every one of those is going to be a chink in your armor as you go to scale. [15:43] You have to have an integrator, you’ve got to have a CEO, you’ve got to have somebody who’s focused on operations and systems because everything about scaling is built on that. It doesn’t matter how fast you’re accelerating or how brilliant you are. As a visionary, you got to have that structure under you.   The Game Changer [16:20] Emails are a game-changer when we think about infrastructure. At every scale of his clients, Andrew gets internal communications out of the inbox. It doesn’t matter which tool you use. Ceasing internal communications via email is a game-changer.   Subject Lines and Threads [18:36] Inside Slack, make sure that you respond inside the thread. Otherwise, it’s going to be a never-ending conversation, which is akin to an email thread where the subject line never changes. If you are responding to somebody outside, and it’s a new idea or a new meeting, change your subject line. You need to break it so that things are searchable and you’re not looking for old information or confusing an old thread with a new thread.   Rocket Fuel [22:07] If you are the visionary, you are not going to be the integrator for your own company, even if that’s a role that you play for your clients or your customers. If you provide that degree of executive function for your people, you are not going to be able to do that for yourself. Teaching others to do the work [24:17] Take the time, make a plan, teach somebody the plan, and then take your hands off of it. Let them fail and correct them and until they get it right. Once they own it, you’re out of the equation. You got to get your ...
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