
Ep4: Go Solo To Show Expertise
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About this listen
Interviews are great, but when you're using a podcast as your service business's content marketing machine you need to show off your business's best asset: you. Join your host Zach Armstrong of Rooster High Productions as you review the communications best practices that point toward solo episodes as the way to build your credibility with an audience.
Read more on the Rooster High Productions website.
Reach out to Zach here.
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- (00:00) - Ep.4: Go Solo To Show Expertise
- (00:12) - Introduction
- (00:56) - Your Expertise Is A Differentiator In Content
- (03:24) - The Medium Is The Message
- (05:19) - Show, Don't Tell
- (07:05) - Structure Your Solo Episodes Well
- (09:41) - Car Mechanics with Podcasts
- (11:06) - Outro
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.