Ep.3.5 BONUS BITE - James Little, Group Commercial Director of TopCashback
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Ep.3.5 BONUS BITE - James Little, Group Commercial Director of TopCashback
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About this listen
In this Bonus Bite Wild Cards episode, Alex and James discuss his role in founding AffiliateHuddle, a one-day conference dedicated to affiliate marketing, discussing why the Huddle was created and how James has grown the Huddle to where it is today.
“So if you look at the Huddle, the reason that was created ultimately at the time was that there were some affiliate conferences, but you’d have to pay to attend, so you’d get a lot of small companies and small publishers or merchants or whatever else that just wouldn’t be able to go because there was a barrier of entry….”
Alex and James also explore some of the most common myths and misconceptions about affiliate marketing and discuss how their own purchase behaviors are affected by cash-out and affiliate marketing.
While you can dive right into this Bonus Bite episode, we highly recommend going back and giving Wild Cards Episode 3 a listen to learn more about James’ story and how he came to be in the position to found Affiliate Huddle in the first place.