Ep.22-Jump Series: 8 Pricing Mistakes By Beauty Founders
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Ep.22-Jump Series: 8 Pricing Mistakes By Beauty Founders
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About this listen
In this episode of Jump Series, Rohit Banota shares a 8 pricing mistakes made by early-stage beauty founders.
Watch/Listen!
Timestamps and Key Insights
01:34.7-First Pricing Mistake: Cost-based pricing
03:58.5-Second Pricing Mistake: Lack of options for trials & loyalty
06:39.0-Third Pricing Mistake: Margins as psuedo strategy
08:25.8-Fourth Pricing Mistake: Frequent Discounts
10:15.5-Fifth Pricing Mistake: Lack of strategy to move up
15:04.9-Sixth Pricing Mistake: Scale-up unfriendly
18:41.3-Seventh Pricing Mistake: Not communicating value
22:41.3-Eight Pricing Mistake: Not finding out price sensitivities
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