Ep10 - The Story of The Stream...Livestreaming That Is cover art

Ep10 - The Story of The Stream...Livestreaming That Is

Ep10 - The Story of The Stream...Livestreaming That Is

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 Episode Summary: Livestreaming is a powerful tool for small business owners looking to connect, engage, and grow their businesses. Ross Brand, a pioneer in live streaming and digital media, shares actionable strategies for leveraging live video to solve problems, build trust, and establish authority. Whether you're in real estate or running a small business, learn how to use livestreaming to attract clients, foster community, and turn followers into loyal customers. From practical tips on equipment to creating engaging content, this episode provides a roadmap for taking your business to the next level. [00:00:01] - Opening Story: Meet Denny, the business owner who turned a crisis into a win using livestreaming. [00:01:24] - Welcome: The power of storytelling in selling for small business and real estate professionals. [00:02:08] - Sponsor Highlight: Elevate your video presence with Ecamm, the ultimate live streaming tool for Mac users. [00:03:44] - Relevant Revelations: The rise of unique filming locations for content creators. - LINKWhy reels dominate engagement for small businesses. - LINKExploring Blue Sky, a new social platform gaining traction. - LINKPersonalizing communication to captivate your audience. - LINK [00:06:04] - Introducing Ross Brand: Ross’s journey from radio to becoming a digital media trailblazer.Key achievements, including his book 100 Predictions for Live Streaming and Digital Media. [00:07:53] - The Evolution of Livestreaming: Early platforms like Blab and Periscope.How Facebook Live transformed livestreaming for businesses.Livestreaming as a lifeline during the pandemic. [00:11:48] - Impact on Journalism and Community Building: How livestreaming enhances independent journalism.Building real-time interactions with audiences.Why livestreaming is more than just broadcasting—it’s about connection. [00:16:37] - How Small Businesses Can Benefit from Livestreaming: Measuring success through business metrics, not vanity metrics.Using calls-to-action to convert viewers into clients.Solving problems for your audience to build authority and trust. [00:22:17] - Creative Ideas for Real Estate and Local Businesses: Conducting live walkthroughs of properties.Creating hyperlocal content like city-focused podcasts.Becoming a community resource to drive referrals and brand loyalty. [00:27:22] - Overcoming Barriers to Livestreaming: Simplifying your setup with affordable equipment.Repurposing live content for maximum reach.Why you don’t need a polished production to start making an impact. [00:32:23] - Getting Started with Livestreaming: Tips for beginners: Practice, commit to consistency, and experiment.Focusing on audio quality over visual perfection.Finding the right format that works for your business and audience. [00:33:43] - Closing Thoughts: Embracing livestreaming as a storytelling tool to connect authentically and build relationships that drive sales. Ross Brand's Substack: rossbrand.substack.comRoss's Website: livestreamuniverse.comEcamm Live Streaming Software: ecamm.com/rk3 Timestamps:Resources Mentioned:
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