Ep.1 - L’ABC dell’insuccesso
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Ep.1 - L’ABC dell’insuccesso
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About this listen
“Dagli errori si impara”
Tutti sbagliano, nessuno escluso. Per quanto grande e collaudata un’azienda sia, qualche scivolone può sempre capitare.
In questo primo episodio, diamo una sbirciata al mondo degli insuccessi con tre casi molto famosi: New Coke, Barbie Midge e una curiosa linea di surgelati.
Mettetevi comodi e godetevi la vostra dose giornaliera di curiosità insolite dal magico mondo del marketing.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.