Ep 88 - High-End Content Strategies
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Ep 88 - High-End Content Strategies
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About this listen
Premium clients want premium experiences. In this episode, Aaron breaks down positioning your brand, service, and message so that high-end buyers see your value and don’t default to cheaper, low-quality alternatives.
Using a story from his own life (and a Ralph Lauren Polo), Aaron shares how to help buyers feel the difference between knockoff and original—and how to translate that feeling into your marketing, messaging, and sales conversations.
You’ll learn:
- How to shift price-sensitive prospects into value-driven buyers
- The psychology behind premium decision-making
- What content to create for government or enterprise clients vs. high-end professionals
- How to ensure your brand looks and feels high-end across every touchpoint
If you want to see how to create high-quality content in 30 minutes a month, head to contentonly.au and watch the free training.
Subscribe and leave a 5-star review if this episode gave you some clarity on attracting better clients.
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