Register for Tekmetric's Tektonic Conference in Huston April 9-11 and use Code CONFESSIONS500 for $500.00 off. HERE

Turnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.

Elite Worldwide has CHANGED my business and life through their one-on-one coaching. Use them like I do HERE

For years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HERE

AI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HERE

Today, Ashley Butler and Rochelle Gotsdiner join Mike Allen to break down how to scale your repair shop through strong processes. Ashley shares how clear communication and consistent customer updates can set your shop apart—because most of your competitors get it wrong daily. They also chat about how embracing AI and innovative training methods can solve the industry’s notorious people problem and unlock serious growth.

Timestamps:
00:00 Why “saying yes” matters and how to stop losing business
03:56 Ashley Butler introduces her shop story and scaling to 14 stores
04:46 How Ashley Butler structures her week for maximum impact
08:42 Succession planning, family business, and running on “auto-pilot”
10:18 The secrets to working with your spouse without disaster
12:05 Turning crisis into opportunity: Creating a top-tier training center
14:51 On a mission for talent: Training novices into flat-rate techs
15:56 Why community involvement and university ties pay off
18:18 Maximizing space, remodeling battles, and why your waiting room matters
20:39 The “speed” advantage: Serving customers before they even ask
27:31 Game-changing customer communication habits—so the phone never rings at 3pm
32:22 Trust, integrity, and what it really takes to keep your reputation bulletproof
35:14 Shop processes, procedures, and how competitors make you look good
35:59 Integrating AI into shop training and HR: first steps and big potential
41:10 How anyone can build custom AI tools for their shop
43:35 Private equity, big chains, and why it’s opportunity (not threat!) for indies
46:11 Guerrilla recruiting: real-world tactics for poaching top techs and advisors
49:57 Shop owner black belt: Using networks and timing to score the best deals
51:26 Why perfect policies don’t exist (and that’s okay!)