Ep 86: How Culture Became Braven Agency’s Competitive Advantage | with Roberto Martinez
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Ep 86: How Culture Became Braven Agency’s Competitive Advantage | with Roberto Martinez
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About this listen
Summary:
Roberto Martinez, CEO of Braven Agency, joins Sean Lang to discuss how a mission-first approach and strong team culture helped his agency grow from a small shop into a purpose-driven powerhouse. From navigating tough contracts to embracing AI, Roberto shares what it means to scale an agency that truly serves small businesses and their communities.
Takeaways:
- Mission clarity drives business growth and better partnerships.
- Saying “no” to the wrong clients protects your culture and your people.
- Cash flow and contract management are critical for survival.
- Culture is an “immune system” it sustains the agency when leadership can’t oversee every detail.
- Hiring slowly and intentionally builds long-term momentum.
- AI and CRM tools can amplify human centered impact when applied thoughtfully.
Check out Roberto's agency here:
Braven Agency
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