Ep. 81: TL;DL - Three Lanes of Traffic: Finding Your Real Buyers with Christine Campbell Rapin cover art

Ep. 81: TL;DL - Three Lanes of Traffic: Finding Your Real Buyers with Christine Campbell Rapin

Ep. 81: TL;DL - Three Lanes of Traffic: Finding Your Real Buyers with Christine Campbell Rapin

Listen for free

View show details

About this listen

Summary:

Christine Campbell Rapin, CEO of Clear Acceleration, Inc., has helped over 400 companies generate more than $1 billion in revenue through elegantly simple business growth strategies. In this TLDL summary, she introduces the "three lanes of traffic" model for identifying real buyers (slow lane someday buyers, middle lane current problem-solvers, and fast lane ready-to-commit unicorns), and making the revolutionary case that conversation beats automation every time. Her Five Foundations (Know, Move, Make, Lead, Scale) transform overworked operators into strategic CEOs by embracing simplicity, celebrating incremental progress, and recognizing that "getting off zero" daily compounds into what others call overnight success.

Show Notes:

01:35 Overwhelm Is a Choice to Not Win

02:45 Three Lanes of Traffic Framework

03:56 Conversation Beats Automation

06:16 Final Thoughts
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.